Our vision is to make giving effortless, to reward people all over the world for creating positive change.
How are we going to do that?
Allow people to easily create projects and donate to other projects or causes.
Who are we in that case?
A platform offering this service to anyone, a service provider.
What can we do to make this experience better for everyone?
Provide the space (website), the tools (crypto donations, wallet etc.), marketing (promote projects on social media and elsewhere, curated lists, causes, roundups etc.), support (how to’s, guides, customer support).
How can donors trust the projects on our platform, thus trust Giveth itself?
Donors should always do their own research and donate based on affinity and other factors known to them.
Who would they blame if something goes wrong?
They should be made clear to contact the project owner directly, knowing that Giveth is only a service provider and is not affiliated with the project.
Giveth rewards donors with GIVbacks, how can we decide which project is eligible for GIVbacks program?
We can consider this as “Level 2 projects” which need to provide more documentation to Giveth in order to qualify for the program. We do that already with the verification process (can discuss on how and if it need to be improved).
What does this mean to donors?
They should be informed about the eligibility of receiving GIVbacks when donating to such projects without making other projects appear less relevant.
How can we increase the awareness of public good projects and make Giveth become a brand known for positive social impact?
Through curated project lists, roundups, promotion of such projects, partnerships etc. without needing to introduce filtering, ranking or verification mechanisms on the platform itself.
Where does this lead us?
It organically transforms Giveth (over time) into a brand known for public goods projects.
What happens to other projects that are “less public goods” or “in between”?
These projects will naturally fall down the project list and be less attractive, leading to less projects being submitted that are actually classified as a public good.
Can we be sure this will happen?
No, but we can work towards this and carefully plan our content, marketing and other activities to reflect that.
Do we need to rank projects then?
No, because the platform design and user activity itself will organically lead to that (over time).
How much can we rely on that being a successful approach?
Just like with any other digital product, we must ensure some metrics that will inform us on whether we’re moving towards the goal or not. In this case we would define some project metrics that we think speak for that, and make use of our Giveth stats dashboard.
What else can we do to make this succeed?
We can encourage project owners to publish success stories, regular updates and more. As a service provider we can build in smart notifications and automate the process to encourage project owners to take more care about this. Other projects will see how top projects do it and they will follow the lead if they want to be successful on Giveth.
How do we achieve the visibility of the social impact our platform provides?
We should emphasise these projects through success stories, do more marketing and comms around that. We need to make sure they meet the three criteria (suggested by Melody): Verification, Platform activity and Real World Impact, all of the information our team should gather from these projects.
As discussed on the strategy session, project owners would be asked to submit social impact statement when creating a project.
Should Giveth be responsible to validate projects social impact?
I don’t think it should, but if we’re going to use this information to promote projects that create social impact we must do some checks.
Going into Impact Validation field is a whole other universe that is outside the scope of Giveth. Remember, we’re a service provider.
End monologue, for now.