The 2024 Donor Survey has been live up on the Dapp for almost 3 months. In our short survey we asked some key questions around how users interact with Giveth, why they donate and how Giveth can improve. Additionally we asked some key questions around our recurring donations feature to glean how to make it more effective. At time of writing this post we’ve gathered 53 survey responses.
The purpose of this post is to share the results, highlight key data, propose action items and foster ideas going forward into Season 6!
The Data
We have pulled some key multiple choice questions from the data and compared the results. Below we will detail those form responses, pull out any notable information and suggest some action items.
What motivates you to donate through Giveth?
Users could only select one answer. Possible responses were:
- Quadratic Funding matching for projects
- You enjoy the types of projects available to donate to
- Getting rewarded for donating in GIV tokens
- Giveth doesn’t charge any fees
- Other
Results:
Notables:
- The biggest motivator for donating is QF matching.
- A large portion of respondents highly value being rewarded in GIV tokens
- The lowest signalled motivator for donating is that Giveth doesn’t charge fees.
Potential Action Items:
- Plan and Execute more QF rounds throughout the year.
- Experiment with fee mechanisms to bring revenue into Giveth.
What are the top social media platforms that you use the most?
Respondents could select multiple responses on this question. The possible answers were:
- Farcaster
- Lens Protocol/ORB
Results:
Notables:
- Twitter is very much king when it comes to social media within our donor base
- Farcaster is included in only 1/3 of respondents
- Most of our donors don’t use Lens Protocol
Potential Action Items:
- Double down on finding effective Twitter strategies
- Experiment with Twitter ads to reach more potential donors
What’s the main thing you look for in a project before donating to it?
Users could respond with a single choice, possible answers were:
- A history of impact already created
- If you recognize the name of the project
- How many donations it’s already received
- If it’s open source
- The latest update from the project
- Other
Results:
Notables:
- Many users want to see the a project’s history of impact before donating
- Name recognition is still a strong factor in driving donations
- Users don’t care as much if the project is open source or not
Potential Action Items:
- Explore features for projects to showcase history of impact more prominently
- Provide more guidance/resources for projects to market themselves
What are your primary areas of interest when donating?
Users could respond with multiple choices. Potential responses included:
- Educational initiatives
- Environmental causes
- Blockchain related Infra & Apps
- Social impact projects
- Other (fill in the blank)
Results:
Notables:
- Overwhelming support for social impact projects
- Environmental causes come a close second
Potential Action Items:
- Experiment with Social Impact focused QF rounds.
- Run more Environment focused QF rounds (like GIV-Earth)
- Research onboarding opportunities for environment & social impact focused projects
Recurring Donations: Why haven’t you tried it out?
We asked respondents if they have tried out recurring donations, those who answered no we then asked why haven’t they tried it, the 4 possible responses on the form were (single choice):
- “Not interested”
- “Don’t use Optimism network”
- “Didn’t know it existed”
- “Don’t want to commit donating funds recurringly”
Results:
Notables:
- 35% of respondants didn’t even know the feature existed!
- combined ~59% of respondants don’t seem interested in donating recurringly.
Potential Action Items:
- Promote recurring donations organically through the applications UX.
- Host recurring donation workshops for donors
- Facilitate User Testing to gather targeted feedback to make recurring donations more appealing.
The Sheet
You can find the full data of anonymous responses in this spreadsheet.
Other Observations
- The average satisfaction score of donors using Giveth is 8.03 out of 10
- The most requested feature based on comments in the form is being able to donate to multiple projects at once.
What Next?
As we come in to Season 6 (starting January 1st) we should take some time to reflect on the responses from our donors. Also don’t forget to check out the Giveth Analytics Dashboard where you can correlate donor survey responses with actual data from the Dapp.
This post will remain for comments and reflections. Take some time to review the provided charts and the full details of user responses. Let’s use this information to guide our decisions going into 2025!