We love the research that has been recently carried out by Tossyn on users’ interactions with the platform and we would like to extend this research to better understand intrinsic donor and project motivation and pain points beyond the user-interface of giveth.io.
The Connect WG would like to propose two surveys, one for projects and one for donors to probe for some qualitative answers that in turn will help us to:
- Improve project fundraising
- Better support projects to help themselves
- Enhance the project experience
- Raise project profiles - the Giveth “shop window”
- Attract new and interested donors
There are several projects that have raised little or no funds and it’s not clear why this is. Some possible reasons may be lack of fundraising experience, lack of clarity or detail on profile page, staff capacity.
There may be problems accessing funds raised, off ramping, regulatory concerns, lack of buy-in from project stakeholders.
Donors may only want to give to specific categories of projects or may be attracted to donate by specific information provided. They may only wish to donate to projects in their region or specific projects that they know.
The answers to these questions and more may be critical to help projects get ‘unstuck’, attract more donors and create engagement on the platform.
Here is what we propose:
Goal: To increase giving and bring more users to the Giveth platform by understanding:
- the types of projects donors want to give to p
*project pain points so that we can enhance their fundraising experience.
- One project survey targeting current projects on the platform
- One donor survey targeting current donors on the platform
Length: each survey should take less than 10 min
Tool: Giveth Typeform/Autopilot for emailing and Giveth social channels to maximise reach (Discord; Twitter)
Channel: Project and donor email lists - response rate can be tracked (industry-standard response rate is about 1-3% and donor survey response rate is a little higher 5-10%, we should be expecting a good sample size of existing projects and donors)
Timeline: June 2022
We would need support on getting access to those lists.
Issue contributors: Melody/Claire/Tossyn
Please feel free to comment below and show your support by voting.
- Yes, let’s find out more!
- No, that’s not necessary.