We wrapped up our first season of the Dapp WG on Nov. 20. In this post I hope to convey what we spent, what we delivered and our proposal for Season 2 of the Dapp WG.
One significant change in this season is that we will be folding in the majority of the work previously carried out by the Communitas WG, our budget and deliverables will reflect this.
For reference, here is the previous, Season proposal:
https://forum.giveth.io/t/dapp-working-group-proposal/1146
S1 Review
Final S1 Core Metrics (Aug 20 - Nov 20) 
Donation Volume: $70,796 / $150,000 - FAILED 
Verified Projects - 78 / 30 - DONE! 
Final S1 Deliverables Status
| Deliverable | Status | Description |
|---|---|---|
| Begin work on Gnosis Safe compatibility with Giveth Dapp | DONE! |
This work has begun and is mostly been completed - awaiting final code review & testing |
| Launch 1 marketing campaign (with 0 paid marketing) with the objective of raising $50k USD in one month. | FAILED |
The marketing campaign never materialized. |
| Launch 2 marketing campaigns with the objective of strengthening Giveth brand reputation and increasing social media followers. | FAILED |
These two marketing campaigns never materialized. |
| First draft of a Giveth Impact Report, detailing the impact generated by the platform as a virtual publication for donors. | IN PROGRESS  |
Impact Report for GIVbacks rounds template draft was started - Failed to go out for latest round 48. Ashley is taking over this task going forward |
| Major design and copy text changes to improve messaging and increase daily & monthly active users. | IN PROGRESS |
Homepage Improvements design is 95% done. However development work will be deprioritized on this in favour of grants & partnership integrations work. |
| Perform a full user test of the Dapp for all features and test scenarios | DONE! |
We implemented a new test scenario system using Notion Kanban boards. Maryjaf has been doing full testing and raising priority issues for bug fixes. |
| SEO Optimizations to increase organic traffic | PARTIAL COMPLETION  |
6 SEO articles have been drafted and published on http://blog.giveth.io to increase our SEO keywords under the Giveth URL domain. Have not done analysis to see if this improved our SEO |
| Donation Analytics & User Research | FAILED |
We broached this topic a few times with Comms but the work never was planned. A limited amount of Donation Analytics took place in Fundraising to prepare for our RPGF application. |
| Project Verification & Listing | DONE! |
Nikola & Ashley crushed project verification, taking into consideration massive application volume from QF rounds - we double our goal for this season! |
| User Support for Donors and Project Owners via Discord and Telegram | DONE! |
Provided user support, reported issues to dev teams as needed. |
| Resolve technical debts within the platform code base | FAILED |
We started to plan issues for resolving technical debts - some issue were started but never completed. Focus switched to paid grants/partnerships |
| Monitor services, servers & security of the Dapp and resolve incidents | DONE! |
devOps team provided round the clock coverage on reporting & resolving incidents |
| Specifications, development and delivery of paid partnerships/grants eligible integrations or features | DONE! |
Delivered ETC integration, work in progress on Solana & SuperFluid integrations. |
Spending 
We calculated that in the duration of S1 the Dapp WG spent ~$115,000. The final numbers for November have not yet entered into Clockify but in the 3 months preceding we spent an average $44,200 per month on salaries. I took this average and minus 2 weeks of spending to account for the time we were out at DevConnect in mid-November.
We also spent an additional $3,143.87 in subscriptions & services fees which is reflected in the final number above.
However! We had some wins, payments went through for delivery of ETC & partial grants payment of Solana and SuperFluid Integrations for a total of $25,500 with more on the way as we complete grant agreement milestones.
Also our GM Technical Partnership brought in a further $24,227. This brings us to a net spend of ~$65,300. Our final spend is 35.5% UNDER our proposed spend of $101,351.25 ****that was quoted in our S1 proposal!
Our cost estimates this coming season will be notably higher as we incorporate Communitas WG activities into our budget.
Season 2 Deliverables & Budget
4 options are available - GROW, SUSTAIN, SHRINK and NO (WG halts or suspends activity)
Grow 
What we will do
Feature Development
- Complete SuperFluid integration
- Complete Solana donation integration
- Begin work on email service migration
- Continue work on Building Giveth APIs for external integrations
- Finish design & begin implementation of homepage design improvements
- Specification & development of paid partnerships/grants eligible integrations or features
Comms, Marketing & Community Building
- Hire a Marketing Expert
- Create Referral program marketing campaign
- Host Community call/Townhall events
- Outreach campaign to onboard projects to Giveth
- Simplified Meet the Maker interviews & content creation
- User Support for Donors and Project Owners via Discord, Telegram and Email
- Deliver bi-weekly impact reports - showing donations raised, GIVbacks distributed & notable project updates
- https://github.com/Giveth/giveth-planning/issues/1599
- Communications of Giveth updates & community events via Twitter, Facebook, LinkedIn & Instagram
- Giveth Monthly Newsletter Emails
- Monthly X spaces (3 for the Season) to provide external Giveth updates & spotlights for industry professionals, providing engaging content for projects and/or donors.
Ops
- Monitor services, servers & security of the Dapp and resolve incidents
- Moderation & non-user support in Discord, Telegram, and Email
- Project verification & listing
Core Metrics
Season Total Donation Volume: $111k USD equivalent
Season Total Verified Projects: 80 new Verified Projects (Excluding Giving Block)
 Breakdown |
Estimated S2 Cost |
|---|---|
| Comms | $23,800 |
| Community | $28,750 |
| Design | $12,550 |
| Development | $50,150 |
| devOps | $21,000 |
| Product | $20,550 |
| Services | $3,400 |
| Pending Grant Payments | -$33,000 |
| Total | $127,200 |
Sustain 
What we will do
Feature Development
- Complete SuperFluid integration
- https://github.com/Giveth/giveth-dapps-v2/issues/3390
- Complete Solana donation integration
- https://github.com/Giveth/giveth-dapps-v2/issues/3089
- Begin work on email service migration
- https://github.com/Giveth/impact-graph/issues/1184
- Specification & development of paid partnerships/grants eligible integrations or features
Comms, Marketing & Community Building
- Hire a Marketing Expert
- Host Community call/Townhall events
- Simplified Meet the Maker Interviews & content creation
- User Support for Donors and Project Owners via Discord and Telegram
- Communications of Giveth updates & community events via Twitter, Facebook, LinkedIn & Instagram
- Outreach Campaign to onboard projects to Giveth
- Giveth Monthly Newsletter Emails
- Monthly X spaces (3 for the Season) to provide external Giveth updates & spotlights for industry professionals, providing engaging content for projects and/or donors.
Ops
- Monitor services, servers & security of the Dapp and resolve incidents
- Moderation & non-user support in Discord & Telegram
- Project verification & listing
What we won’t do
- Create Referral program marketing campaign
- Deliver bi-weekly impact reports - showing donations raised, GIVbacks distributed & notable project updates
- https://github.com/Giveth/giveth-planning/issues/1599
- Begin Implement homepage design improvements
- Begin work on Building Giveth APIs for external integrations
Core Metrics
Season Total Donation Volume: $70k USD equivalent
Season Total Verified Projects: 70 new Verified Projects (Excluding Giving Block)
| Breakdown |
Estimated S2 Cost |
|---|---|
| Comms | $21,800 |
| Community | $25,750 |
| Design | $12,550 |
| Development | $47,150 |
| devOps | $21,000 |
| Product | $18,550 |
| Services | $3,400 |
| Pending Grant Payments | -$33,000 |
| Total | $117,200 |
Shrink
What we will do
Feature Development
- Complete SuperFluid integration
- https://github.com/Giveth/giveth-dapps-v2/issues/3390
- Complete Solana donation integration
- https://github.com/Giveth/giveth-dapps-v2/issues/3089
- Begin work on email service migration
- https://github.com/Giveth/impact-graph/issues/1184
- Specification & development of paid partnerships/grants eligible integrations or features
Comms, Marketing & Community Building
- User Support for Donors and Project Owners via Discord and Telegram
- Communications of Giveth updates & community events via Twitter, Facebook, LinkedIn & Instagram
Ops
- Monitor services, servers & security of the Dapp and resolve incidents
- Moderation & non-user support in Discord & Telegram
- Project verification & listing
What we won’t do
- Hire a Marketing Expert
- Create Referral program marketing campaign
- Host Community call/Townhall events
- Outreach Campaign to onboard projects to Giveth
- Begin work on Building Giveth APIs for external integrations
- https://github.com/Giveth/Roadmap/issues/9
- Implement homepage design improvements
- https://github.com/Giveth/giveth-dapps-v2/issues/3085
- Simplified Meet the Maker interviews & content creation
- Deliver bi-weekly impact reports - showing donations raised, GIVbacks distributed & notable project updates
- https://github.com/Giveth/giveth-planning/issues/1599
- Giveth Monthly Newsletter Emails
Core Metrics
Season Total Donation Volume: $50k USD equivalent
Season Total Verified Projects: 30 new Verified Projects (Excluding Giving Block)
| Breakdown |
Estimated S2 Cost |
|---|---|
| Comms | $20,000 |
| Community | $23,750 |
| Design | $10,550 |
| Development | $41,150 |
| devOps | $21,000 |
| Product | $12,550 |
| Services | $3,400 |
| Pending Grant Payments | -$33,000 |
| Total | $99,400 |
Summary
This proposal will remain open for advice process for one week and will move to Snapshot voting for final approval from the DAO.
