The Dapp is the flagship product of Giveth, it is the main entry point for most of our users and the best donation platform, ever. Its maintenance and growth is critical to the success of Giveth as an organization.
We are responsible for not only development of the giveth.io platform, but also it’s marketing, growth, communications, user support and design. Our focus will be on the experience of projects and donors using the website along with attracting more donations and new high quality projects.
The Dapp WG will also incorporate minor products and features lacking ownership such as the Givers PFP, $nice token program and the Giveth swag shop.
Goals 
Our high level goals are mostly guided by two core metrics: Season Total Donation Volume (STDV) and Season Total Verified Projects (STVP). We will focus on a few different areas in order to boost these core metrics and to keep the show running:
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Technical maintenance & scalability of the Dapp
This implies spending time resolving technical debts, keeping our code base functional and organized. Also as our platform continues to grow making sure our services and integrations can handle increased loads and keep the website running smooth. This will mostly be handled by the Development and DevOps Chapters
-
Effective growth via marketing and communications
Creating a focused and effective effort to grow our user base is our greatest challenge. We have a fantastic dapp thanks to the hard work of our developers, we need to reach the masses and we’ll need a big brain growth strategy to get there. This will imply efforts from Comms, Design and Development.
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Improving UX and incorporating the best innovations in web3
As the web3 ecosystem continues to build new products and innovations into the tech layer we should be continually watching for ways to improve the user experience, build better and stay up to date with the latest technology.
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Integrating features from web3 partnerships
As our brand reaches further into the ecosystem we will continually receive opportunities to integrate with other organizations. We may receive grant or fundraising opportunities that requires the Dapp to build or incorporate a new feature. We should be aware and budget accordingly to build our ecosystem partnerships and receive external funding.
Who are we? 
The Dapp is surely the largest working group and almost every member of our core contributors will do work for the Dapp at some point. Here is a non-exhaustive list of our team members & Chapters required:
@mitch - WG Lead, Product Manager
@MoeNick - Product & Developer Support , Scrum Master
@Franco - Documentation
@WhyldWanderer - Project Verification & User Support
@NikolaCreatrix - Project Verification & User Support
@Griff - Advisor
@karmaticacid - Advisor
Chapters 
Development Chapter 
Includes @amin, @ramramez, @renjer, @cquinterom096, @mateodaza, @Cherik, @alireza7612, @maryam.jafarymehr
Design Chapter 
Includes @msaeedi, @markop, @Tossynee, @rodri_castillo
Communications Chapter 
Includes @OyeAlmond, @aabugosh, @surbhiaroraa, @keshav, @Suga, @Stee, @karmaticacid
DevOps Chapter 
Includes @MoeShehab, @geleeroyale, Nicolas
Duration 
The Dapp WG plans to have no termination date. As long as giveth.io exists it will need a team to keep it running.
Season 1 Deliverables and Budgeting (3 months) 
Grow 
What we will do 
- Begin work on Gnosis Safe compatibility with Giveth Dapp
- Launch 1 marketing campaign (with 0 paid marketing) with the objective of raising $50k USD in one month.
- Launch 2 marketing campaigns with the objective of strengthening Giveth brand reputation and increasing social media followers.
- First draft of a Giveth Impact Report, detailing the impact generated by the platform as a virtual publication for donors.
- Major design and copy text changes to improve messaging and increase daily & monthly active users.
- Perform a full user test of the Dapp for all features and test scenarios
- SEO Optimizations to increase organic traffic
- Donation Analytics & User Research
- Project Verification & Listing
- User Support for Donors and Project Owners via Discord and Telegram
- Resolve technical debts within the platform code base
- Monitor services, servers & security of the Dapp and resolve incidents
- Specifications, development and delivery of paid partnerships/grants eligible integrations or features
Core Metrics 
Season Total Donation Volume: $150k USD equivalent
Season Total Verified Projects: 30 new Verified Projects (Excluding Giving Block or Change).
 Breakdown |
Estimated S1 Cost |
|---|---|
| Base Contributor Costs | $16,525 |
| Development | $28,000 |
| DevOps | $20,400 |
| Comms & Marketing | $22,500 |
| Design | $5,400 |
| Services, Subscriptions & Infra | $3,600 |
| 5% Buffer | $4,826.25 |
| Total | $101,351.25 |
Sustain 
What we will do
- Launch 1 marketing campaign (with 0 paid marketing) with the objective of raising $50k USD in one month.
- Launch 1 marketing campaign with the objective of strengthening Giveth brand reputation and increasing social media followers.
- Minor design and copy text changes to improve messaging and increase daily & monthly active users
- Perform a full user test of the Dapp for all features and test scenarios
- SEO Optimizations to increase organic traffic
- Donation Analytics & User Research
- Project Verification & Listing
- User Support for Donors and Project Owners via Discord and Telegram
- Resolve technical debts within the platform code base
- Monitor services, servers & security of the Dapp and resolve incidents
- Specifications, development and delivery of paid partnerships/grants eligible integrations or features
What we won’t do 
- Begin work on Gnosis Safe compatibility with Giveth Dapp
- Major design and copy text changes to improve messaging and increase daily & monthly active users.
- First draft of a Giveth Impact Report, detailing the impact generated by the platform as a virtual publication for donors.
Core Metrics
Season Total Donation Volume: $80k USD equivalent
Season Total Verified Projects: 10 new Verified Projects (Excluding Giving Block or Change).
| Breakdown |
Estimated S1 Cost |
|---|---|
| Base Contributor Costs | $15,700 |
| Development | $21,000 |
| DevOps | $20,400 |
| Comms & Marketing | $19,050 |
| Design | $2,700 |
| Services, Subscriptions & Infra | $3,600 |
| 5% Buffer | $4,122.5 |
| Total | $86,572.5 |
Shrink 
What we will do
- SEO Optimizations to increase organic traffic
- Project Verification & Listing
- User Support for Donors and Project Owners via Discord and Telegram
- Resolve technical debts within the platform code base.
- Monitor services, servers & security of the Dapp and resolve incidents.
What we won’t do
- Donation Analytics & User Research
- Perform a full user test of the Dapp for all features and test scenarios
- Launch 1 marketing campaign with the objective of strengthening Giveth brand reputation and increasing social media followers.
- Minor design and copy text changes to improve messaging and increase daily & monthly active users.
- Launch 1 marketing campaign (with 0 paid marketing) with the objective of raising $50k USD in one month.
- Begin work on Gnosis Safe compatibility with Giveth Dapp
- Design and copy text changes to improve messaging and increase daily & monthly active users.
- First draft of a Giveth Impact Report, detailing the impact generated by the platform as a virtual publication for donors.
- Specifications, development and delivery of paid partnerships/grants eligible integrations or features
Core Metrics
Season Total Donation Volume: $30k USD equivalent
Season Total Verified Projects: No goal specified
| Breakdown |
Estimated S1 Cost |
|---|---|
| Base Contributor Costs | $12,400 |
| Development | $15,200 |
| DevOps | $20,400 |
| Comms & Marketing | $11,250 |
| Design | $900 |
| Services, Subscriptions & Infra | $3,600 |
| No Buffer* | $0 |
| Total | $63,750 |
*Since we won’t be handling any partnerships or grants integrations we shouldn’t need the extra budget buffer to do technical exploration and specifications drafting.
This proposal will remain open for advice process for 7 days! After which we will move to Snapshot voting 
where GIV 
holders may vote on any 3 of the budget & deliverables options as well as a NO option, which will effectively halt the work of this working group.