The GIVeconomy WG has been chugging along in 2024, and is looking to the future, priming and boosting GIV in preparation for this year’s (hopeful) launch of Gurves. The GIVeconomy WG is responsible for all things GIV - GIVbacks, GIVpower, GIVstream - if you can “GIV” it a name, it probably falls within our jurisdiction.
If you missed out last proposals you can check out them out:
User research form was distributed through socials, and summary doc prepped to inform design.
GIVeconomy redesign
IN PROGRESS
Extensive work was put into this in Oct/Nov, building the design for GIVeconomy under “my account” but was since halted & deprioritized in favour of other WG design needs.
Lotto PGF exploration for GIVbacks V2
DONE
Pushed them on a proposal and eventually decided to cut the effort from scope.
Ashley, Nikola and Giantkin have been holding this down!
Update GIVeconomy documentation around changes
ONGOING
GIVbacks and GIVeconomy docs have been updated, and again need new changes.
Manage Market Makers and trading bots keep volume about $50k with a market depth over $1000 +/- 2%
ONGOING
LBank 24 volume is $182k with $6105 +2% depth / $1140 -2% depth today, Jan 6.
Manage CEX contacts
ONGOING
William has been maintaining this notion with contacts.
Manage GIV token listing info on major sites
ONGOING
Polygon zkEVM done
Table 2: Bonus Deliverables
These items took priority through internal discussions but were not discussed in our last proposal:
Deliverable
Status
Note
Arbitrage Bot
IN PROGRESS
With the deprecation of the Connext bridge, we started rebuiding out arb bot.
GIVeconomy Audit Report
IN PROGRESS
We are practically addressing points brought up in our 2 GIVeconomy audits into a clearly documented report.
Polygon zkEVM Bridge Bug Fix
DONE
Weeks of pushing the Polygon zkEVM finally ensured that people can bridge GIV from Mainnet to zkEVM.
IRL Tokenization Workshop
DONE
Hosted at the Regen Hub in Devcon Bangkok, we offered a “Tokenization Workshop” to project owners interested in Gurves with massive turn out.
IRL Gurves shilling in Thailand
DONE
Lauren & Griff represented Giveth & GIV on several panels accross conference & side events such as Invisible Garden in Chiang Mai, Edge City Lanna, Devcon Bangkok, Shanhai Woo CM.
Table 3: Core Metrics Review
Metric
Target
Actual
GIV token performance compared to OP, GNO, POL, GTC
Similar
Similar-ish (refer to Table 5 below)
GIVbacks processing budget
$1085/month (50% of GIVbacks V1)
Approximated $1000 in Dec
Improve GIVeconomy page visits
Make 4th most visited
Made GIVfarm 3rd with an average of 3:34 min spent per user (compared to 5th & 1:52 min from S4!)
Gnosis vs. Optimism price for GIV
within 3%
On Jan 6, 2025 GIV was $0.007096 on Gnosis vs. $0.006955 on Optimism = 2% difference
From 447 Tweets of Season 5, 168 were dedicated to GIVeconomy and q/acc, making it 37.5% of Giveth’s timeline.
We grew 274 followers during this season.
December was the best performing month for the GIVeconomy , mainly bc of q/acc. q/acc brought great engagement, interactions and reach. It was the month with the most dedicated GIVeconomy tweets with 87 from 200.
For October the best performing GIVeconomy posts were related to “Get Ahead of the Gurve” Campaign, it received great engagement, and reach.
November was tricky, Devcon-related posts were the best performing. Other topics didn’t received as much attention. For the GIVeconomy the “Tokenization Mentorship” related posts were def the best performing.
In general, GIVeconomy received great attention this season, having very important changes an announcements like the New GIVbacks program and q/acc.
For next season, will be good to think the best way to cover the GIVbacks winners without making the posts feel spammy, and creative ways to cover GIVeconomy in general (Ex Get Ahead of The Gurve Campaign, that received great traction).
S5 Final Remarks
S5 was a time of many (somewhat unpredicted) IRL events & lots of vacation time within the GIVeconomy crew, leading to us being underbudget a whopping $10,115.
We failed to deliver on a few important items such as finalizing the GIV Token Distro updates, GIVeconomy redesign, running a GIV token essentials and kickstarting the “The Difference is Clear” campaign.
We adjusted scope somewhat during the Season, with the arbitrage bots (out of scope) taking up around 30-40 hours of unplanned dev work and the GIVeconomy audit documentation taking over some additional bandwidth.
We had some major successes around implementing the GIVbacks V2 raffle (making our lives way more efficient) & doing great on the group representation of the GIVeconomy.
Season 6 Deliverables, Metrics & Budget
GIVeconomy hopes to continue chugging along in the new year - focusing on GIV marketing and dev work that drives GIV token growth and adoption.
Grow
What we will do
GIVeconomy Marketing
Refine Gurves messaging in time for Eth Devner
Engage KOLs to amplify GIV adoption through marketing.
$500 of GIV bounty/month for creator contests
Execute on novel & experimental marketing efforts (e.g. AI agent shill bots).
Execute on “The Difference is Clear”, “Ahead of the Gurves”, and AI agents campaigns directing traffic and attention towards GIV with additional $250 ad budget.
Track analytics on GIV marketing campaigns and use them to inform future GIVeconomy social content.
Update Giveth X Space Bio, Extended Bio for increase following & user retention.
Iterate upon & improve X space marketing strategies to engage the donor community.
Update Giveth documentation.
Update Giveth dapp copy & design.
Token Distro Review
Analyze the GIV token distro audit to make meaningful conclusions, and beginning re-accounting & setting plans in motion for the use of the rest of the DAO’s GIV.
Create a public report of the GIV token distro to update the broader GIV community of plans & states.
Arbitrage Bot
Develop bots to balance GIV price across 4 chains: Optimism, Gnosis, Mainnet & Polygon zkEVM.
GIVeconomy UI Redesign
Complete designs for My account, GIVpower, GIVbacks (raffle) & GIVfarm to improve the user experience and understanding.
Maintenance
Complete GIVeconomy audit documentation report & address related issues
Maintain GIVpower rewards programs, extending the program as needed.
Address any GIVeconomy-related bugs as they arise.
Manage support tickets related to GIVeconomy.
Manage Market Makers and trading bots keep volume about $50k with a market depth over $1000 +/- 2%.
Manage CEX contacts.
Maintain GIV token listing information & logos on major sites and DEXs.
Maintain & adjust GIV token liquidity across supported chains as needed.
Core Metrics
Make GIVeconomy as 2nd most visited page on Giveth
GIV token price within 3% on each major chain - Ethereum, Optimism, Polygon zkEVM, Gnosis Chain (currently 2% between OP & Gnosis, but further off on other chains)
GIV token price out-performing more than half of related alt coins (e.g. POL, GTC, OP, GNO)
More than 1000 visits to GIVtoken Linktree (currently at 328 clicks)
Launch “The Difference is Clear” & extended “Ahead of the Gurve” campaign with higher performance than regular tweets (>50 engagements per post)
GIVpower APRs (1x staking rate) across chains should be within 10% of each other
Budget
Estimated S6 Cost
Marketing Salaries
$14,805
KOL Budget
$20,000
Ad Campaign Budget
$250
Creator Contest
$2000 of GIV
GIVbacks Raffle
$8900
Token Distro Review
$6270
Arbitrage Bot
$5090
GIVeconomy Redesign
$4290
Maintenance
$6,765
Market Maker Fee
$8000
Total
$74,370 + $2000 of GIV
Sustain
What we will do
GIVeconomy Marketing
Refine Gurves messaging in time for Eth Devner
$500 of GIV bounty/month for creator contests
Execute on “The Difference is Clear”, “Ahead of the Gurves”, and AI agents campaigns directing traffic and attention towards GIV with additional $250 ad budget.
Track analytics on GIV marketing campaigns and use them to inform future GIVeconomy social content.
Update Giveth X Space Bio, Extended Bio for increase following & user retention.
Iterate upon & improve X space marketing strategies to engage the donor community.
Update Giveth documentation.
Update Giveth dapp copy & design.
GIV token distro
Analyze the GIV token distro audit to make meaningful conclusions, and beginning re-accounting & setting plans in motion for the use of the rest of the DAO’s GIV.
Create a public report of the GIV token distro to update the broader GIV community of plans & states.
Arbitrage Bot
Develop bots to balance GIV price across 4 chains: Optimism, Gnosis, Mainnet & Polygon zkEVM.
GIVeconomy UI Redesign
Complete designs for My account, GIVpower, GIVbacks (raffle) & GIVfarm to improve the user experience and understanding.
Maintenance
Complete GIVeconomy audit documentation report & address related issues
Maintain GIVpower rewards programs, extending the program as needed.
Address any GIVeconomy-related bugs as they arise.
Manage support tickets related to GIVeconomy.
Manage Market Makers and trading bots keep volume about $50k with a market depth over $1000 +/- 2%.
Manage CEX contacts.
Maintain GIV token listing information & logos on major sites and DEXs.
Maintain & adjust GIV token liquidity across supported chains as needed.
What we won’t do
Engage KOLs to amplify GIV adoption through marketing.
Execute on novel & experimental marketing efforts (e.g. AI agent shill bots)
Core Metrics
Maintain GIVeconomy as 3rd most visited page on Giveth
GIV token price within 3% on each major chain - Ethereum, Optimism, Polygon zkEVM, Gnosis Chain (currently 2% between OP & Gnosis, but further off on other chains)
GIV token price performing similarly to related alt coins (e.g. POL, GTC, OP, GNO)
Analyze the GIV token distro audit to make meaningful conclusions, and beginning re-accounting & setting plans in motion for the use of the rest of the DAO’s GIV.
Create a public report of the GIV token distro to update the broader GIV community of plans & states.
Maintenance
Complete GIVeconomy audit documentation report & address related issues
Maintain GIVpower rewards programs, extending the program as needed.
Address any GIVeconomy-related bugs as they arise.
Manage support tickets related to GIVeconomy.
Manage Market Makers and trading bots keep volume about $50k with a market depth over $1000 +/- 2%.
Manage CEX contacts.
Maintain GIV token listing information & logos on major sites and DEXs.
Maintain & adjust GIV token liquidity across supported chains as needed.
What we won’t do
Engage KOLs to amplify GIV adoption through marketing.
$500 of GIV bounty/month for creator contests
$250 ad budget for “The Difference is Clear”
Execute on novel & experimental marketing efforts (e.g. AI agent shill bots)
Complete designs for My account, GIVpower, GIVbacks (raffle) & GIVfarm to improve the user experience and understanding.
Iterate upon & improve GIVbacks Raffle X space marketing strategies to engage the donor community.
Update Giveth dapp copy & design corresponding to GIVbacksraffle
Develop Arbitrage Bots to balance GIV price across 4 chains: Optimism, Gnosis, Mainnet & Polygon zkEVM.
Core Metrics
Maintain GIVeconomy as at least as 4th most visited page on Giveth
GIV token price performing to related alt coins (e.g. POL, GTC, OP, GNO)
Launch “The Difference is Clear” campaign with higher performance than regular tweets (>50 engagements per post.
Budget
Estimated S6 Cost
Marketing Salaries
$9195
KOL Budget
$0
Ad Campaign Budget
$0
Creator Contest
$0
GIVbacks Raffle
$8900
Token Distro Review
$6270
Arbitrage Bot
$0
GIVeconomy Redesign
$0
Maintenance
$6,765
Market Maker Fee
$8000
Total
$39,130
Next Steps
This forum post will remain up and open for advice until all other Working Groups Proposals entering this Season have met minimum advice process. After that we will move to a Snapshot vote to decide the priorities of the Giveth DAO for the next 4 months.
The GIVeconomy is a Pillar of the Giveth DAO and we hope you’ll support this proposal and help us soar to higher heights
Thanks for writing all of this @karmaticacid. Definitely had a giggle at the GIV token essentials status (If you need operational help with this, maybe DAO Ops can assist, since we do a lot of contributor calls).
My biggest question, is if you could define more about the KOLs you’d like to engage with in the growth budget? Since that’s an extra $20,000. I’d like to learn more about your vision and strategy.
Through the work we did the Myosin - the marketing agency - we identified a list of KOLs that would be interesting candidates for marketing GIV. We have a sheet here - it’s private, but I added you to be able to view and can add other relevant people who’d like more context. Here is a snippet though of some prices & what the deliverables would be (for everyone), I left out the KOL names but you can see their X following:
They each vary in terms of what content they can create, their followers & reach. With a $20k budget, we’d be able to work with around 20 KOLs roughly, each posting 1-4 pieces of content, mainly to X. This “extra” budget would be used JUST to pay KOLs, and the contributor coordination costs are covered via “Marketing salaries”, and we would time the content strategically with the markets throughout the season - the goal would be to drive more adoption for GIV.
In each case, we could negotiate with the KOLs to see if they’d be willing to accept payment in GIV, and ideally stake & lock, but most do want stables.
In the past we experimented with 2 KOLs - Bellick & Crypto Gideon and learned a lot from it. Bellick in particular was pretty epic to work with creating content like this that performed pretty well.
With the KOL experiment, we’d do some GIV token tracking (market cap & holders) to see how effective the blasts were and would report in with the next season proposal & retro.
Oh wow, so interesting. I’m glad ya’ll have already experimented with two KOLs, so this isn’t completely new territory. That’s a pretty awesome long form tweet from Bellick, with nice comment engagement.
In the advice process, I’d suggest scaling at smaller increments, like having a $5k budget to work with about 5 KOLs. Or another smaller number. Working from 2 KOLs to 20KOLs seems like a large jump and could create more work for Comms, who might not have the bandwidth to collaborate with 20 separate KOLs.
Love the idea about doing GIV token tracking for market and holders to check the effectiveness!
I really appreciate the strategic drive to improve marketing of the GIVeconomy, I think it’s coming clear from narratives on CT that even an average product ( I consider us above-average btw) can have massive success with great marketing.
Agree with Heather that starting small with KOLs is a better idea. Still I think KOLs in general don’t work in crypto, at least in their current format. KOL marketing is:
often associated with scams and pump & dumps
generate artificial activity (reply-guy bots)
unclear if it connects with our target audience
Maybe I’m not in the loop, I’d be down if someone could provide me with strong evidence that KOL marketing worked for us in the past and it justified the cost. IMHO Griff is our best KOL and inspiring respected thought leaders to shill Giveth is a more wholesome strategy. (Connect with their hearts, not their wallets)
On building the arb-bot, how do other multi-chain tokens handle keeping prices in check across many chains? I don’t think this project seems worth the cost medium-term for capturing arbitrage on the GIV token.
I also think cutting scope or calling some projects “good enough” such as the token distro audit will help GIVeconomy WG focus on more impactful projects.
Lastly, I think timelines could be more aggressive for GIVecon redesign, if the design work is already mostly done why can’t we get that feature coded before the end of the season?
Overall I have heard that the GIVecono is critical to the financial sustainability of Giveth and to launching GURVES using GIV as collateral, we need to get the MC up.
Easier said than done, but it seems it is MISSION CRITICAL to find a way to make it happen.
DONE
IN PROGRESS
ONGOING
FAILED
